chrysler ad: definitely not just about cars

Those of a certain age remember the last time the auto industry was in crisis. It was the late 70’s/early 80s. Oil prices skyrocketed, the U.S. auto industry did not have many small cars, and as a result, entire factories were shutting down. I lived in Detroit at the time. Generations of auto workers were out of work. Interest rates were sky high. Congress bailed out Chrysler. The charismatic Lee Iacocca was at the helm, and Chrysler came back. They repaid the loan way early. At the time he inspired many in the U.S. to “get up” and try again. His leadership played a key role in turning things around, and I do not mean just at Chrysler.

Well, here we are again. The economy is hurting in multiple sectors. Many people are quibbling and sniping at each other. There I was on Sunday, watching the Super Bowl like millions of other people. Right at the end of half-time, a FABLOUS commercial came on. It was sponsored by Chrysler. If you went to youtube recently, you saw a statement saying that Chrysler removed it due to copyright issues. As of today (2/7/2012) the ad is back up now. Chrysler and the NFL say they did not have it removed. Various people are pointedly saying that one political side or another had it removed. Someone took it down. Chrysler put it back up. Lucky for us, we can see it again.

Arguing or pointing out who did or didn’t take it down, why it was taken down or who is at fault is not what I am addressing. It is irrelevant to what I am saying as a matter of fact. It detracts from the essential message of the commercial. Dissolving into that argument takes my focus away from the brilliant optimism of the commercial. One of the strong messages of the commercial is about uniting and not being divisive. I cling to that message. Every day a hurting world needs messages like this. Every day. We are uplifted by uplifting messages, aren’t we. It is a true gift.

If you go to this link below, it is from Their ad link is below. If youtube takes it down again, go to the website. That is where I found it. After the link, I have transcribed (as accurately as possible) the powerful words that Clint Eastwood says. I found this ad, these words, the photos in the ad, and of course the inimitable Mr. Clint Eastwood, to be worthy of a standing ovation. I hope and pray that you will watch this ad and read these words. Wow. Wow. Wow. Once again, Chrysler (and their advertising agency Wieden + Kennedy: they are famous for resurrecting brands, with good reason) have spoken what we feel in our hearts. Bravo, Chrysler and Bravo, too, Wieden + Kennedy.

“It’s halftime. Both teams are in their locker rooms discussing what they can do to win this come the second half. It’s half-time in America, too. People are out of work and they’re hurting. They’re all wondering what they’re going to do to make a comeback. And we’re all scared because this isn’t a game. And people of Detroit know a little something about this. They almost lost everything. But we all pulled together. Now Motor City is fighting again. I’ve seen a lot of tough eras, a lot of downturns in my life. Times when we didn’t understand each other. Seems that we’ve lost our heart at times. The fog from division, and discord, and blame made it hard to see what lies ahead. But after those trials we all rallied around what was right and acted as one. Because that’s what we do. We find a way through tough times. If we can’t find a way, then we make one.All that matters now is what’s ahead. How do we come from behind. How do we come together. And how do we win. Detroit’s showing us it can be done. And what’s true about them is true about all of us. this country can’t be knocked out with one punch. We get right back up again, And when we do the world’s gona hear the roar of our engines. Yeah. It’s half-time in America, and our second half is about to begin”.

All rights to the video and the words in the commercial are copyrighted exclusively to Chrysler and their ad agency. Their is no intent on my part to profit from or take credit for their work. My intent here is to solely recognize them for their effort to inspire. Neither political party nor any commentator can detract from the truth. The truth that united we can do what is right and make progress. United.

About Kate Kresse

I love to write, I love to talk, I love to uplift people when I can. I am a woman in love with life. I am a wife, mom, tutor, writer, and I am a perennial optimist. (OK not every single minute but you get the point! :-)
This entry was posted in faith/courage/miracles/hope and tagged , , , , . Bookmark the permalink.

24 Responses to chrysler ad: definitely not just about cars

  1. Pete Bosch says:

    “…But a spokeswoman for Chrysler said today that the company did not remove the commercial, titled “Halftime in America,” and is unsure why it was removed.”

    • Kate Kresse says:

      I have sent an email to Chrysler asking them. If I hear anything, I will pass it on.

      • Kate Kresse says:

        I understand that a spokeswoman said that. Sometimes the left hand doesn’t know what the right hand is doing. It is possible (albeit remotely) that someone in the legal department put it on hold before meeting with the marketing and PR people. Anything is possible…I read the article you linked in from usa today and the one from the DFP.

  2. fgassette says:

    AMEN KATE! That was my favoriate one from the Super Bowl. It said it all.


  3. Pete Bosch says:

    That said, yes – the ad was inspiring, and irrespective of what happens with the separate issue of who (sources from both NFL and Chrysler have said it was not them) issued the DMCA takedown notice, I hope it gets lots of play, and that people start to internalize its message. 🙂

  4. Kate Kresse says:

    Exactly. I know everyone has said they didn’t take it down. It went down, it’s back up.

    • Pete Bosch says:

      To be factual, not “everyone,” but the two parties who were cited by whoever *did* ask to take it down, have both said that it was not them. Someone is lying.

      • Kate Kresse says:

        @Pete, by everyone i meant the person speaking on behalf of the NFL and the person speaking on behalf of Chrysler (not the entire world, not the entire NFL, not all of Chrysler, not all of the right wing or left wing). I have also sent an email to the ad agency responsible for the Chrysler ad. Again, Pete: all of these people can be telling the truth. Someone somewhere took it down….either for nefarious purposes or someone doing what they thought they were supposed to do. For example, an overly zealous underling at any of those organizations, or an overly zealous wingnut, or just someone in a bad mood with an axe to grind. Either way, whoever took it down lost in the end.It is back up. Please, I am not trying to cover anything up. I am not trying to say anyone is making anything up. Mistakes happen and conspiracies happen. Actions, over-reactions, and just plain old screw-ups happen. Obviously, my point is the result at this point. It ad is back up. Good triumphs over evil when it comes down to it. and erasers are on pencils in order to correct mistakes. If someone just screwed up and over-reacted, I am ok with them saving face. No need for the stockades. Not saying you are calling for that. The point of my post in the first place was my gratitude that the ad focused on trying to come together and unite, rather than focus on things that divide and things that are wrong. The ad points out that that is what can give us strength as people.

  5. Kathy says:

    Kate, May I reblog this? We are GM people at the HavinsNest…both my husband and father-in-law are Arlington GM retirees and our son worked there for part of his college funding. Loved what Eastwood said about America and also loved what your wrote about it.

    • Kate Kresse says:

      Of course you can reblog it, Kathy….and How cool that you are all GM-ers. I lived in Detroit from the late 70s to early 80s and knew many wonderful folks from the industry. Loved what Eastwood said—-moved me deeply.

  6. jelillie says:


  7. TBM says:

    Since I watched the game in Britain I didn’t get to see any of the ads. However, during the news and highlights of the game, the commercial was shown here. It must have struck a cord with many.

  8. I’m glad to have a transcript of the dialogue. It was indeed a very moving commercial. It would be a good time to take the words to heart and not necessarily politicize them…but then, that’s not going to happen! Very nice post, Kate. Debra

    • Kate Kresse says:

      I know, people want to politicize it. Drives me crazy. I finally have taken to say to them “you can say that it was political and you can even say that I am a varigated kangaroo; but you saying those things doesn’t make it true. As a matter of fact it wasn’t political. Sometimes things are just terrific and inspirational”. I stood up and clapped after the commercial, right in my family room. /

  9. In our small town, the town council voted itself a $10-per-month raise, the first raise it has had in 15 years. These guys literally keep our little town running, doing things like checking the sewer system and digging up broken culverts and replacing them. They’re a bunch of elderly men on fixed incomes, too.
    WELL! Since this raise was reported in the newspaper, they have had their mailboxes dug up and bashed, and deposited on their porches with hate mail in them, and have been confronted with cursings on the town streets. I’ve been very saddened to see this.
    The worst, though, in my opinion, and the saddest, is that they plan to vote to rescind the raise. That makes ME angry because it rewards destruction of federal property and terroristic threatening. Perhaps they will see the error of this way, before it’s all over, and re-vote themselves a raise and beg the reporter to keep the fact out of the papers.
    And perhaps somethings similar happened about the Chrysler ad?

    • Kate Kresse says:

      That could be Katharine. In this climate, that wouldn’t be surprising, would it. My initial take is that some mid-level person in the legal department wanted to enforce/control their copyright. With copyright law, if you don’t object to someone using your content without permission, you can’t seek damages later. Of course, some nut could have taken it down. I think some people are allergic to joy, goodness, and optimism. I am just glad to see it back up.
      What happened in your town to the poor town council is appalling. . .
      Why do people keep being so mean to good people? I will keep the issue in my prayers.

  10. jakesprinter says:

    Your Writing is great Kate very Inportant

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