Those of a certain age remember the last time the auto industry was in crisis. It was the late 70’s/early 80s. Oil prices skyrocketed, the U.S. auto industry did not have many small cars, and as a result, entire factories were shutting down. I lived in Detroit at the time. Generations of auto workers were out of work. Interest rates were sky high. Congress bailed out Chrysler. The charismatic Lee Iacocca was at the helm, and Chrysler came back. They repaid the loan way early. At the time he inspired many in the U.S. to “get up” and try again. His leadership played a key role in turning things around, and I do not mean just at Chrysler.
Well, here we are again. The economy is hurting in multiple sectors. Many people are quibbling and sniping at each other. There I was on Sunday, watching the Super Bowl like millions of other people. Right at the end of half-time, a FABLOUS commercial came on. It was sponsored by Chrysler. If you went to youtube recently, you saw a statement saying that Chrysler removed it due to copyright issues. As of today (2/7/2012) the ad is back up now. Chrysler and the NFL say they did not have it removed. Various people are pointedly saying that one political side or another had it removed. Someone took it down. Chrysler put it back up. Lucky for us, we can see it again.
Arguing or pointing out who did or didn’t take it down, why it was taken down or who is at fault is not what I am addressing. It is irrelevant to what I am saying as a matter of fact. It detracts from the essential message of the commercial. Dissolving into that argument takes my focus away from the brilliant optimism of the commercial. One of the strong messages of the commercial is about uniting and not being divisive. I cling to that message. Every day a hurting world needs messages like this. Every day. We are uplifted by uplifting messages, aren’t we. It is a true gift.
If you go to this link below, it is from Chrysler.com. Their ad link is below. If youtube takes it down again, go to the chrysler.com website. That is where I found it. After the link, I have transcribed (as accurately as possible) the powerful words that Clint Eastwood says. I found this ad, these words, the photos in the ad, and of course the inimitable Mr. Clint Eastwood, to be worthy of a standing ovation. I hope and pray that you will watch this ad and read these words. Wow. Wow. Wow. Once again, Chrysler (and their advertising agency Wieden + Kennedy: they are famous for resurrecting brands, with good reason) have spoken what we feel in our hearts. Bravo, Chrysler and Bravo, too, Wieden + Kennedy.
“It’s halftime. Both teams are in their locker rooms discussing what they can do to win this come the second half. It’s half-time in America, too. People are out of work and they’re hurting. They’re all wondering what they’re going to do to make a comeback. And we’re all scared because this isn’t a game. And people of Detroit know a little something about this. They almost lost everything. But we all pulled together. Now Motor City is fighting again. I’ve seen a lot of tough eras, a lot of downturns in my life. Times when we didn’t understand each other. Seems that we’ve lost our heart at times. The fog from division, and discord, and blame made it hard to see what lies ahead. But after those trials we all rallied around what was right and acted as one. Because that’s what we do. We find a way through tough times. If we can’t find a way, then we make one.All that matters now is what’s ahead. How do we come from behind. How do we come together. And how do we win. Detroit’s showing us it can be done. And what’s true about them is true about all of us. this country can’t be knocked out with one punch. We get right back up again, And when we do the world’s gona hear the roar of our engines. Yeah. It’s half-time in America, and our second half is about to begin”.
All rights to the video and the words in the commercial are copyrighted exclusively to Chrysler and their ad agency. Their is no intent on my part to profit from or take credit for their work. My intent here is to solely recognize them for their effort to inspire. Neither political party nor any commentator can detract from the truth. The truth that united we can do what is right and make progress. United.